Media Mentions Bar

Justin's 40th Birthday Sale

To celebrate my 40th birthday, I thought I'd do something special...

I'm developing an all-new Ascend Masterclass right now, and I'm about to start testing my Cover Letter Generator Spreadsheet. 

If you'd like a copy of the spreadsheet, as well as the upcoming workshop How To Craft Your Cover Letter To Get More Interviews, renew your membership for just $399—a savings of $165 (29%) off the regular rate of $564.

What's Included

Cover Letter Workshop + Generator Spreadsheet

Plus, all the normal Instructional Leadership Association member benefits.

Here's a glimpse of what members are getting this week to build capacity for instructional leadership:

The Instructional Leadership Challenge, our fast-start video training program that has helped more than 10,000 administrators in 50 countries make a habit of getting into 3 classrooms a day

Repertoire, our walkthrough app for instructional leaders who want to have evidence-driven feedback conversations with teachers

The Instructional Framework Development Program ($299 value), our done-for-you training to help teacher teams develop rubrics for teaching practice (site license)

Systems for Office Effectiveness, ($299 value), our customer service and productivity training for office staff (site license)

Now We're Talking! 21 Days to High-Performance Instructional Leadership (Solution Tree), which will give you a complete 21-day plan for classroom walkthroughs ($29.95 value)

The unabridged audiobook of Now We're Talkingso you can listen in the car or around the house ($29.95 value)

The Instructional Leadership Show, our weekly video podcast to help you deepen your instructional leadership practice according to the High-Performance Instructional Leadership Roadmap

Ascend Live, our weekly video podcast on the job search for educators seeking their next-level instructional leadership role

The Marshall Memo, a weekly summary of the most important news and research for K-12 educators ($50 value)

The Instructional Leadership Association Playbook, our printable monthly guide loaded with action-oriented strategies to help you deepen your instructional leadership practice according to the High-Performance Instructional Leadership Roadmap

The Instructional Leadership Association Planner, our printable monthly planner with 2-page spreads to help you track your time, priorities, and classroom conversations using the Achievement Science Daily Scorecard


Joining the Principal Center has been the single best PD decision I have made for myself this year. [The Principal Center] empowers me to approach my work with confidence and a mindset of growth.

Daniel Ludvigson K-12 Principal, Munich Public School


...Great information but more importantly, your enthusiasm has given me the charge to move forward and rekindled my responsibility to making teachers great.  I am thoroughly enjoying my membership in the Principal Center and just want to thank you for your hard work and dedication to our profession.

K., McKinley K-12 Principal, Florida

Making Time For Instructional Leadership

As a leader, you play a critical role in your organization–and as a result, you face and immense workload and intense pressures on your time. How can you make time for the "important but not urgent" work of instructional leadership, yet still get everything else done?

As a member of the Instructional Leadership Association, you'll master the leadership habits of getting current and getting into classrooms. Instead of being overwhelmed with email, paperwork, and tasks, you'll develop strategies, tools, and habits that allow you to tackle each day—whatever it may bring—strategically and systematically.

Join Our Professional Learning Network

As a member of the Instructional Leadership Association, you'll gain access to our exclusive online community, where you can access our latest professional development resources, videos, and discussions. You can share your progress, ask questions, and get immediate help from our team and your peers.

The High-Performance Instructional Leadership Roadmap


My efficiency has improved dramatically, and while I’m still working about the same number of hours, I’m getting more done and I’m doing things more efficiently, more thoroughly, and to a higher standard than I ever have. I’m finally getting to those big projects and ideas I have not had the time to address before. Thanks for helping me to build systems to manage the day-to-day workload so that I can focus my eye and my effort on the big picture.

Jennifer Amos // High School Principal, Orangeburg, NY

From The Director

Justin Baeder, PhD

Director, The Principal Center

I believe that being a school administrator is one of the most rewarding and challenging jobs in the world. We have the opportunity to impact students' lives forever—but so much can get in the way. There's too much to do, too many challenges to manage, and never enough time.

Our mission at The Principal Center is to help you address each of these barriers by building your school's capacity for instructional leadership. If you want to take your leadership—and your school—to the next level,

I hope you'll join us. Sincerely,

Justin Baeder, Director

The Instructional Leadership Association is led by Justin Baeder, PhD, creator of the Instructional Leadership Challenge. A former Seattle Public Schools principal and teacher, Justin’s professional mission is to help schools build capacity for instructional leadership.

Money-Back Guarantee

We believe our program will transform your productivity, give you the tools you need to build the capacity for distributed instructional leadership in your school, and multiply your impact on student learning.

You’ll be amazed at the transformation that takes place in your ability to accomplish the work of leadership and move your school forward. We are fully committed to making our program the most powerful professional development for instructional leaders anywhere.

If you are not satisfied with the our program for any reason, contact us within 30 days for a full refund.