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Take the Instructional Leadership Challenge so you can...

Confidently get into classrooms every day

Have feedback conversations that change teacher practice

Discover your best opportunities for school improvement

Plan, Track, and Organize Your Visits

Start getting into classrooms immediately with our one-sheet Classroom Walkthrough Tracker.

No prep needed—just print and go. 

The Tracker will guide you through your first three cycles of visits over a 4-week period.

Then, you'll be ready to use the Classroom Visit Index Cards to stay on track for the entire school year. 

Every day, you'll take the top 3 cards from your stack, so you know who's up next in your rotation.

Each notecard has space for the teacher's schedule, prep time, lunch, and more, so you can find the best time to visit. We'll send you pre-cut notecards printed on heavy card stock—as many as you need.

Record the date, return the card to the bottom of the stack, and you're on the path to 500 walkthroughs a year—putting you in the top 1% of instructional leaders in our profession.

Schedule for Sustainability

Ever block out time for walkthroughs—only to get interrupted again and again?

Use the Classroom Walkthrough Schedule Generator to build a realistic, sustainable schedule that gets you into classrooms—with plenty of flexibility to handle interruptions and emergencies. 

Plan your visits (Excel and Google Sheets versions included), then add them directly to your Google, Outlook, or Office365 calendar.

Use The Walkthrough Model Trusted
By More Than 10,000 K-12 Leaders

In Now We're Talking! 21 Days to High-Performance Instructional Leadership, you'll learn how to conduct sustainable, high-impact classroom walkthroughs that are:

  1. Frequent—18 biweekly visits per teacher per year
  2. Brief—around five to fifteen minutes
  3. Substantive—more than just making an appearance
  4. Open-ended—focused on the teacher’s instructional decision-making, not just narrow data collection
  5. Evidence-based—centered on what actually happens in the classroom
  6. Criterion-referenced—linked to a shared set of expectations
  7. Conversation-oriented—designed to lead to rich conversations between teachers and instructional leaders

Your membership includes a hardcopy of Now We're Talking—the #1 book on classroom walkthroughs—plus immediate access to the audiobook.

Put Systems In Place To Protect Your
Time For Classroom Visits

Experienced leaders know we'll never "find" time for classroom walkthroughs—we have to make time.

The conventional wisdom says to "block off" a large chunk of protected time on your calendar—but for most leaders, that's a huge mistake. It simply doesn't work, because interruptions are inevitable. 

If you've been frustrated by interruptions, and feel like you can't get away from the office for hours at a time, you're not alone. 

In the Instructional Leadership Challenge, you'll discover a flexible approach to planning time for your visits, so you can deal with whatever each day brings—while still getting into classrooms three times a day—500 times a year. 

3 a Day = 500 Walkthroughs A Year

If you ask principals how often they're in classrooms, they'll often say what they're expected to do—perhaps 10, 20, or 30 walkthroughs a week.

If you ask teachers, though...you get a different answer: "My principal only comes once a year, for my formal observation." 

The sad reality: almost everyone tries to get into classrooms, and almost everyone fails miserably

Why? Because conventional wisdom steers us wrong—into approaches that are too complicated, too time-consuming, and just plain unpleasant. 

Here's the secret: classroom walkthroughs can and should be FUN! Done right, they take just a few minutes a day, and they're the BEST minutes of the day—for students, teachers, and administrators alike. 

In the Instructional Leadership Challenge, you'll learn how to develop a permanent new habit of visiting three classrooms a day, every day—so you can have the impact you've always dreamt of having. 

With consistency, 3 visits a day adds up fast—to an astounding 500+ visits per year. 

Program Table of Contents

Welcome & Introduction

Module 1: Get Current

Module 2: Get Into Classrooms

Module 3: Get Into Feedback Conversations

Module 4: Get Aligned and Specific


Frequently Asked Questions

Can I Start Right Away?

Yes, you'll get instant access to the full Instructional Leadership Challenge program, plus the audiobook of Now We're Talking! 21 Days to High-Performance Instructional Leadership.


You can print the Classroom Walkthrough Tracker right away, and complete your first cycle of visits within an hour of signing up.


Then, we'll send your welcome package via Priority Mail, containing a hardcopy of the Now We're Talking! book and pre-cut Classroom Visit Index Cards on heavy card stock.

Who Is The Challenge Designed For?

The Instructional Leadership Challenge is designed for instructional leaders—school administrators, instructional coaches, and district leaders.

Do I Get To Keep The Challenge No Matter What?

While the Instructional Leadership Challenge is exclusively for members of our $99/month Instructional Leadership Association, you'll get to keep it even if you cancel. 

Is It Really Just $99 To Take The Challenge?

Yes, and you'll get a 14-day free trial of the Instructional Leadership Association, with full access to all of our programs, including the Now We're Talking audiobook. After the free trial, ILA membership is $99/month—cancel any time by simply emailing [email protected].

What's Included


The Instructional Leadership Challenge, our fast-start video training program that has helped more than 10,000 administrators in 50 countries make a habit of getting into 3 classrooms a day

Now We're Talking! 21 Days to High-Performance Instructional Leadership (Solution Tree), the definitive book on classroom walkthroughs—print edition ($35.95 value), plus unabridged audiobook ($29.95 value)

The Classroom Walkthrough Toolbox—everything you need to start getting into classrooms, including the Tracker, Notecards, Interruption Matrix, and more ($229 value)

The Instructional Leadership Show, our weekly video podcast to help you deepen your instructional leadership practice according to the High-Performance Instructional Leadership Roadmap

Repertoire Content Creator, the professional writing app for instructional leaders. Reusable, customizable templates and snippets make high-quality writing fast and easy. 

Ascend Live, our weekly video podcast on the job search for educators seeking their next-level instructional leadership role

The Ascend Job Search Starter Pack—everything you need to succeed in the admin job search, including résumé templates and the Rapid Interview Prep Toolkit ($2,612 value)

The interactive Video Interview Practice tool, with more than 50 questions you can practice on-camera so you ace your next interview ($500 value)

The Cover Letter Generator, our drag-and-drop, multiple-choice, fill-in-the-blank app for writing a powerful cover letter that gets you more interviews ($500 value)

The Instructional Leadership Association Planner, our printable monthly planner with 2-page spreads to help you track your time, priorities, and classroom conversations using the Achievement Science Daily Scorecard

The Marshall Memo, a weekly summary of the most important news and research for K-12 educators ($50 value)

The Inbox Overhaul, our program for leaders who want to end email overwhelm and use email as a leadership tool

About The Author

JUSTIN BAEDER, Ph.D.

Director, The principal center

The Instructional Leadership Challenge was created by Justin Baeder, PhD, Director of The Principal Center. Dr. Baeder has been a full-time author and consultant since 2012.

He is the author of 
Now We're Talking! 21 Days to High-Performance Instructional Leadership (Solution Tree), the leading book on classroom walkthroughs, as well as Mapping Professional Practice: How to Develop Instructional Frameworks to Support Teacher Growth, with Heather Bell-Williams.

Dr. Baeder is the host of Principal Center Radio, a weekly podcast featuring interviews with leading authors and thinkers such as John Hattie, Charlotte Danielson, Robyn Jackson, Douglas Reeves, Ken Williams, and more than 365 other distinguished guests.

Justin served his entire career in public education as a principal and teacher in Seattle Public Schools. He holds an M.Ed. in Curriculum & Instruction from Seattle University and a PhD in Educational Leadership & Policy from the University of Washington.

Money-Back Guarantee

We believe the Instructional Leadership Association will transform your productivity, give you the tools you need to build the capacity for  instructional leadership in your school, and multiply your impact on student learning.

You’ll be amazed at the transformation that takes place in your ability to accomplish the work of leadership and move your school forward. We are fully committed to making our program the most powerful professional development for instructional leaders anywhere.

If you are not satisfied with the our program for any reason, contact us within 30 days for a full refund.