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Don Wettrick—Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level


Don Wettrick joins Justin Baeder to discuss his book, Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level.

Interview Notes, Resources, & Links

  • Purchase Don's book, Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level.
  • Creative Confidence by Tom Kelley
  • inGenius by Tina Seelig
  • Linchpin by Seth Godin
  • The Lean Startup by Eric Ries
  • Drive by Dan Pink
  • Download Seth Godin's pdf “Stop Stealing Dreams”
  • About Don Wettrick

    Don Wettrick is an Innovation Coordinator at Noblesville High School, just outside Indianapolis, IN. Wettrick has worked as a middle school and high school teacher; educational and innovation consultant; and educational speaker. Don is passionate about helping students find their educational opportunities and providing them with the digital tools they need to give them a competitive edge. Don has lectured across the US and Europe about collaboration, social media use, and work environments that enable innovation. He also hosts an internet radio program, InnovatED, for the BAM! Radio Network. Most importantly Don works with educators and students to bring innovation and collaborative skills into education. Don lives in Greenwood, IN with his wife, Alicia, and three children: Ava, Anna, and Grant. You can find him on Twitter @donwettrick where he tweets updates on his student's innovation work.

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