Topics — Marketing

Purpose

Aggregator pages for subject areas — links to related episodes, articles, and tools.

SEO Role

These pages serve organic discovery — targeting search queries related to instructional leadership, principal professional development, and education leadership tools.

CTA Placement

Every content page ends with a call-to-action for the ILA free trial or PCR podcast subscription. Content is the top of the funnel; the CTA is the bridge to conversion.

Voice

Justin's voice: practical, direct, research-grounded, conversational. No listicle fluff. See global CLAUDE.md for full writing style guide.