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Transform Your Productivity.
Build Capacity for Instructional Leadership.
Multiply Your Impact.

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Become a Member of the Instructional Leadership Association

Developing high-performance systems begins with leaders, but it doesn't end there. For sustainable excellence, schools must develop instructional leadership capacity, which we define as an organization's ability to make and implement operational and improvement decisions. 

At The Principal Center we help school leaders:


...a game changer in my efforts to become a more effective instructional leader. My habits are more efficient. My feedback is more timely, transparent, and specific. My presence in the school has become more visible. I am no longer an educational manager. I am an instructional leader.

Andrew Principal

Become a member of The Instructional Leadership Association and gain access to all of our webinars, mini-courses, and our exclusive professional network.

What's Included

Membership Benefits

  • Our core capacity-building courses for you and your staff
  • New instructional leadership webinars each month, accessible live or on-demand
  • Our exclusive Leadership Guides to help you lead your school with purpose and strategic focus
  • Our online community exclusively for Association Members

Monthly Webinars

Each month, we provide new live webinars for Association Members, to help you implement the strategies, tools, and habits that will build your school's leadership capacity. Join live, or access each training on-demand in our learning management system.

Program Formats

  • Full video recording, playable on computer or mobile device
  • Learning Management System (LMS) to track program completion
  • Section-by-section video recordings
  • PDF Transcripts, Summaries and Workbooks
  • MP3 Downloads
  • Video Captions

Get the book


As a member of The Instructional Leadership Association you'll gain access to our library of on-demand trainings to help you build capacity for instructional leadership—plus two new live webinar trainings each month.

As part of our Instructional Leadership Association Program, you'll gain access to the Repertoire Instructional Walkthrough Application. Repertoire is designed to help you take notes and send written feedback to teachers in dramatically less time—while helping you build your repertoire of helpful feedback phrases.


Joining the Principal Center has been the single best PD decision I have made for myself this year. [The Principal Center] empowers me to approach my work with confidence and a mindset of growth.

Daniel Ludvigson K-12 Principal, Munich Public School


...Great information but more importantly, your enthusiasm has given me the charge to move forward and rekindled my responsibility to making teachers great.  I am thoroughly enjoying my membership in the Principal Center and just want to thank you for your hard work and dedication to our profession.

K., McKinley K-12 Principal, Florida

Making Time For Instructional Leadership

As a leader, you play a critical role in your organization–and as a result, you face and immense workload and intense pressures on your time. How can you make time for the "important but not urgent" work of instructional leadership, yet still get everything else done?

As a member of the Instructional Leadership Association, you'll master the leadership habits of getting current and getting into classrooms. Instead of being overwhelmed with email, paperwork, and tasks, you'll develop strategies, tools, and habits that allow you to tackle each day—whatever it may bring—strategically and systematically.

Join Our Professional Learning Network

As a member of the Instructional Leadership Association, you'll gain access to our exclusive online community, where you can access our latest professional development resources, videos, and discussions. You can share your progress, ask questions, and get immediate help from our team and your peers.


My efficiency has improved dramatically, and while I’m still working about the same number of hours, I’m getting more done and I’m doing things more efficiently, more thoroughly, and to a higher standard than I ever have. I’m finally getting to those big projects and ideas I have not had the time to address before. Thanks for helping me to build systems to manage the day-to-day workload so that I can focus my eye and my effort on the big picture.

Jennifer Amos // High School Principal, Orangeburg, NY

From The Director

Justin Baeder, PhD

Director, The Principal Center

I believe that being a school administrator is one of the most rewarding and challenging jobs in the world. We have the opportunity to impact students' lives forever—but so much can get in the way. There's too much to do, too many challenges to manage, and never enough time.

Our mission at The Principal Center is to help you address each of these barriers by building your school's capacity for instructional leadership. If you want to take your leadership—and your school—to the next level,

I hope you'll join us. Sincerely,

Justin Baeder, Director

The Instructional Leadership Association is led by Justin Baeder, creator of the Instructional Leadership Challenge. A former Seattle Public Schools principal and teacher, Justin’s professional mission is to help school leadership teams transform their productivity, build their capacity, and multiply their impact on learning.

Money-Back Guarantee

We believe our program will transform your productivity, give you the tools you need to build the capacity for distributed instructional leadership in your school, and multiply your impact on student learning.

You’ll be amazed at the transformation that takes place in your ability to accomplish the work of leadership and move your school forward. We are fully committed to making our program the most powerful professional development for instructional leaders anywhere.

If you are not satisfied with the our program for any reason, contact us within 30 days for a full refund.